Take Advantage
of your
opportunities
The Fintech Strategy Group is a consulting and advisory firm that helps companies drive growth by accelerating new product initiatives and revitalizing existing go-to-market strategies.
We bring extensive real-world experience from senior roles at PayPal, MasterCard, Payoneer and other leading fintech companies.
With our deep fintech expertise and our focus on execution, we help clients discover, evaluate, and build effective strategies to drive long-term growth.
our services
We Accelerate Market Opportunities
The Fintech Strategy Group helps fintech companies effectively navigate rapidly evolving market conditions and drive long-term growth.
Clients leverage our resources and expertise to accelerate a range of critical initiatives. We uncover and evaluate customer needs through qualitative and quantitative research, assess market opportunities with deep industry landscape and competitor analysis, and identify synergies with clients’ existing products and technologies.
Ideate
Identify opportunities for your new product or service.
- Competitive landscape analysis
- Internal capability audit
- Competitive product teardown
- Product concept definition
Client:
Buy Now Pay Later provider
Initiative:
Extend consumer lending service into new categories
Work Conducted:
Conducted detailed product teardown of key competitors’ products to document the user experience, identify feature gaps, and compare market positioning of each competitor.
Validate
Evaluate the potential product/market fit and opportunity size
- Qualitative (interviews) and / or quantitative (surveys) market research and analysis
- Market sizing and total addressable market (TAM) analysis
- Business case development and assessment
- End-user persona definition
Client:
Cross-border payment provider
Initiative:
Cross-sell new payment product to existing customer base
Work Conducted:
Conducted quantitative survey of international freelancer customers to understand current practices, identify existing pain points, and evaluate potential adoption for new product.
Plan
Establish the critical components for a successful launch
- Minimally viable product (MVP) requirements definition
- Product roadmap creation
- Build / buy / partner analysis
- Go-to-market strategy development
Client:
Global card network
Initiative:
Productize new card-based technology platform
Work Conducted:
Leveraged existing qualitative and quantitative research to identify and define target B2B and B2C use cases and create high level product requirements for each use case
Create
Manage the development cycle to bring your new product to life
- User experience and wireframes definition
- External outsourced development team management
- Product quality assurance (QA) testing
Client:
Trade finance provider
Initiative:
Build MVP for new B2B payment service
Work Conducted:
Sourced experienced overseas development team and provided project management oversight through to product launch.
Test & Iterate
Obtain customer feedback and optimize your product
- Beta trial program management with targeted end users
- Beta trial user engagement and feedback analysis
- Full product requirement definition
Client:
Online payment service
Initiative:
Launch new invoice tool targeting small and medium sized businesses (SMBs)
Work Conducted:
Conducted one-on-one interviews with SMBs participating in the initial beta trial and provided recommendations to improve and optimize product for global launch.
Launch & Sell
Take your product to market with effective sales support and marketing assets
- Sales education materials creation
- Sales education training
- Product marketing asset development
- PR strategy development
- Sales enablement
Client:
B2B accounts receivable provider
Initiative:
Launch new plugin of their existing product to a leading e-commerce platform marketplace
Work Conducted:
Created product marketing assets (web content, data sheet, sales Q&A resource) based on competitive research and interviews with the sales and marketing teams.
Our Clients
The Fintech Strategy Group serves a wide range of fintech companies, from startups to established global industry leaders. We work with CEOs, as well as Product, Sales, and Marketing leaders. All share the same desire: to accelerate their fintech initiatives and win in their target markets.
Some companies we’ve worked with:
ABOUT US
The Fintech Strategy Group
Scott Reynolds
Founder and Principal
Scott is an accomplished payments industry executive and entrepreneur. He has led the creation and launch of a range of innovative payment products for startups and F500 companies.
As an entrepreneur, Scott has founded two payments startups, with a successful exit to global payments leader Payoneer. He has also managed teams launching innovative products at major industry players PayPal and MasterCard.
Contact Us
Please reach out, we’d love to hear from you.