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The Fintech Strategy Group is a consulting and advisory firm that helps companies drive growth by accelerating new product initiatives and revitalizing existing go-to-market strategies.

We bring extensive real-world experience from senior roles at PayPal, MasterCard, Payoneer and other leading fintech companies.

With our deep fintech expertise and our focus on execution, we help clients discover, evaluate, and build effective strategies to drive long-term growth.

our services

We Accelerate Market Opportunities

The Fintech Strategy Group helps fintech companies effectively navigate rapidly evolving market conditions and drive long-term growth.

Clients leverage our resources and expertise to accelerate a range of critical initiatives. We uncover and evaluate customer needs through qualitative and quantitative research, assess market opportunities with deep industry landscape and competitor analysis, and identify synergies with clients’ existing products and technologies.

Ideate

Identify opportunities for your new product or service.

Competitive landscape analysis
Internal capability audit
Competitive product teardown
Product concept definition

Client:

Buy Now Pay Later provider

Initiative:

Extend consumer lending service into new categories

Work Conducted:

Conducted detailed product teardown of key competitors’ products to document the user experience, identify feature gaps, and compare market positioning of each competitor.

Validate

Evaluate the potential product/market fit and opportunity size

Qualitative (interviews) and / or quantitative (surveys) market research and analysis
Market sizing and total addressable market (TAM) analysis
Business case development and assessment
End-user persona definition

Client:

Cross-border payment provider

Initiative:

Cross-sell new payment product to existing customer base

Work Conducted:

Conducted quantitative survey of international freelancer customers to understand current practices, identify existing pain points, and evaluate potential adoption for new product.

Plan

Establish the critical components for a successful launch

Minimally viable product (MVP) requirements definition
Product roadmap creation
Build / buy / partner analysis
Go-to-market strategy development

Client:

Global card network

Initiative:

Productize new card-based technology platform

Work Conducted:

Leveraged existing qualitative and quantitative research to identify and define target B2B and B2C use cases and create high level product requirements for each use case

Create

Manage the development cycle to bring your new product to life

User experience and wireframes definition
External outsourced development team management
Product quality assurance (QA) testing

Client:

Trade finance provider

Initiative:

Build MVP for new B2B payment service

Work Conducted:

Sourced experienced overseas development team and provided project management oversight through to product launch.

Test & Iterate

Obtain customer feedback and optimize your product

Beta trial program management with targeted end users
Beta trial user engagement and feedback analysis
Full product requirement definition

Client:

Online payment service

Initiative:

Launch new invoice tool targeting small and medium sized businesses (SMBs)

Work Conducted:

Conducted one-on-one interviews with SMBs participating in the initial beta trial and provided recommendations to improve and optimize product for global launch.

Launch & Sell

Take your product to market with effective sales support and marketing assets

Sales education materials creation
Sales education training
Product marketing asset development
PR strategy development
Sales enablement

Client:

B2B accounts receivable provider

Initiative:

Launch new plugin of their existing product to a leading e-commerce platform marketplace

Work Conducted:

Created product marketing assets (web content, data sheet, sales Q&A resource) based on competitive research and interviews with the sales and marketing teams.

Our Clients

The Fintech Strategy Group serves a wide range of fintech companies, from startups to established global industry leaders. We work with CEOs, as well as Product, Sales, and Marketing leaders. All share the same desire: to accelerate their fintech initiatives and win in their target markets.

Some companies we’ve worked with:

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John Doe

Managing Director, Company X

Jane Doe

Manager, Company X

Janette Doe

Just casual Janette

ABOUT US

The Fintech Strategy Group

Scott Reynolds

Founder and Principal

Scott is an accomplished payments industry executive and entrepreneur. He has led the creation and launch of a range of innovative payment products for startups and F500 companies.

As an entrepreneur, Scott has founded two payments startups, with a successful exit to global payments leader Payoneer. He has also managed teams launching innovative products at major industry players PayPal and MasterCard.

Scott is a respected thought leader and frequent industry speaker. He has spoken at events such as the PYMNTS Innovation Forum, B2B Online Annual Conference, and NamesCon Global. Scott also holds a patent for System and Method for Performing a Real Time Redemption Transaction by Leveraging a Payment Network, obtained during his time at MasterCard.

Scott lives in Silicon Valley with his artist wife and teenage twins (twice the trouble!). He’s a weekend warrior, playing ice hockey, going mountain biking, and playing tennis whenever he can find the time. He grew up in Canada (eh!) and received his BA (Honours) from Queen’s University in Ontario, Canada and his MBA from the Tuck School of Business at Dartmouth.

Contact Us

Please reach out, we’d love to hear from you.